Alfa Romeo is about to kickstart a product renewal programme which could launch nine new cars by the end of the decade.
The revelation is published in the new January 2015 issue of CAR magazine, on sale on 17 December. In it, our European editor Georg Kacher interviews Alfa Romeo CEO Harald Wester, who spells out his vision for the rejuvenated Italian car maker.
It marks the end of a painfully long wait for new products; most Alfas have withered on the vine, leaving just two core model lines on sale in the UK today, or three if you include the 4C sports car.
Alfa Romeo Giulia: launching in June 2015
The first new Alfa Romeo to kickstart the product renewal is the Giulia. CAR understands the new 3-series rival will be shown on 24 June 2015, when the company is due to mark its 105th anniversary.
Incredibly, the 159 has been absent from Alfa’s range for several years now and the Giulia will thrust the company back to the heart of Europe’s premium car heartland.
Why the big delay? Because Fiat Chrysler CEO Sergio Marchionne sent the project back to square one - and now we know why. It wasn’t just a stylistic U-turn; Alfa Romeo is developing a new rear-wheel drive architecture, codeveloped with Maserati - and it’ll underpin all the new models in the pipeline.
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