Every once in a while, something comes along so powerful in concept, so revolutionary in design, it redefines a generation — America, get ready for the one and only FIAT® 500.

It was more than just a car. It made history. It gave italians the ability to move freely and with confidence as they recovered from World War II. A liberating form of self-expression, the FIAT® 500 was built to satisfy our insatiable love for each day.

For FIAT®, Fabbrica Italiana Automobili Torino (Italian Automobile Factory Turin) a company founded in 1899, this was a rebirth.

Today, the FIAT® brand stands for discovery through intense individualism. It encourages people to be in charge of their lives, live assertively and celebrate the smallest of things with infectious excitement.

Deeply rooted in Italian heritage, the FIAT brand was reintroduced in March of 2011 in North America, bringing something truly unique to the marketplace. That philosophy is embodied by the North American introduction of the FIAT 500, or Cinquecento — a small car that lives big. Italian at heart and rooted in a rich heritage, the FIAT 500 is synonymous with modern simple design, blending form, function and a pride of ownership that is genuine. Reminiscent of the original Cinquecento, the 2012 FIAT 500 and FIAT 500c (Cabrio) build on


the vehicle's global popularity, and the recently launched high-performance FIAT 500 Abarth brings true Italian track-proven performance to American roads. Since its initial launch in Italy on the 4th of July 2007, exactly 50 years after the launch of the original, the FIAT 500 has evolved into a beloved global icon, winning the hearts of enthusiastic drivers and discriminating automotive journalists alike.

More than 1 million FIAT 500 vehicles have been sold in more than 100 countries around the world. The FIAT 500 vehicles have been sold in more than 100 countries around the world. The FIAT 500 model's unquestionable popularity is the result of its great power to deliver unmatched personalization options with advanced solutions in terms of quality, engine and passenger comfort.

In addition to success on the sales front, the FIAT 500 has earned more than 80 international awards, including the 2008 European Car of the Year, 2009 World Car Design of the Year, Best New Engine of 2010 (FIAT MultiAir® Turbo) and a 2012 "Recommended Pick" by Consumer Guide.

The All-new 2015 Alfa Romeo 4C named MotorWeek Drivers' Choice - Best Performance Car

MotorWeek’s annual Drivers’ Choice Awards look at vehicles from a buyer’s point of view, with attention to automotive trends and innovations, as well as value and reliability – all to produce a list of winners that can be used as a practical guide for car shopping.

"The 2015 Alfa Romeo 4C delivers the exhilaration of a mega-buck Italian exotic sports car for a fraction of the price,” said John Davis, Host of MotorWeek. “It’s truly a unique experience, and one that appeals to all the senses. The 4C is a car designed with one thing in mind, driving!”

Chicago Auto Show Test-Track Experience featuring the FIAT® Brand

Here at Alfa Romeo and FIAT of Tacoma, we approach every auto show with enthusiasm.

The 2015 Chicago Auto Show was no exception. This year FIAT offered attendees a one-of-a-kind ride-along experience. With a custom-built indoor test track mimicking a city-like setting, show-goers were able to witness first-hand the capabilities of the high-performing FIAT 500 Abarth or the roomier yet still sporty FIAT 500L.

Over the course of the show, expert product specialists escorted over 5,500 fans around the track, showing off vehicle features in several specially designed segments of the course. No segment was more popular it seemed than the acceleration area, where the 1.4-liter 16-valve MultiAir^® turbo engine of the FIAT 500 Abarth and FIAT 500L really had a chance to shine.

For test-track highlights, please enjoy this video from the Chicago Auto Show. For a first-hand FIAT driving experience of your own, schedule a test drive today at Alfa Romeo and FIAT of Tacoma.